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Transforming Your Company’s Data Analytics: Championing the Digital Enterprise

Storytelling and Persuading using Data and Digital Technologies

Learn how to gain traction for your digital transformation initiatives with stories based on data that use compelling data visualizations to build a persuasive business case.

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What You Will Learn

  • Being strategic in presenting data to decision-makers
  • The basics of storytelling as applied to data analysis
  • Creating compelling data presentations with understandable charts and diagrams
  • Persuading with data
  • Training customers with data

About This Course

Decisions made by humans are rarely made by data alone. Human decision-makers have cognitive biases, are affected by emotions, and make conceptual leaps beyond what the data may suggest. The best way to educate and persuade decision-makers is through stories. Stories built by good data analysis.

In this course, you will learn how to create stories based on data - data storytelling - by using the ABT (“And, But, Then”) Narrative Framework. We will start by using powerful data science techniques to explore and refine your data. We shape a compelling narrative out of the data findings using brain-friendly storytelling techniques.

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At A Glance

Expert Instruction
Build Skills

Self-Paced
‍Progress at your own speed

4 Weeks
2-3 hours per week

Free or $249.00
For the full program experience
Discounted to $224.10 when you purchase the full Transforming Your Company’s Data Analytics: Championing the Digital Enterprise Professional Certificate Program.

10 Professional Development Units (PDUs)
Earn PDUs toward your Project Management Institute (PMI) Project Mangement Professional (PMP) certification

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Your Instructor

Bill Brantley

My goal in teaching is not only to convey a body of knowledge but also help the student incorporate that knowledge into their careers and life. Teaching is not just about transmitting knowledge but also developing the student’s abilities as a critical thinker and an independent scholar.

What Our Students Are Saying

This is a great course to learn the technical aspects of Agile project management and John Johnson is a coherent and concise lecturer delivering high quality lessons. I took the verified track as I will be handling more projects in my role as a university learning developer.
Neill Wylie
I enjoyed the course and learned a lot. The only thing that I might suggest is highlighting new terminology in a separate "dictionary" as some terms were new or maybe industry-specific and I sometimes lost my concentration when trying to figure them out. I liked that the class used real-world examples and suggested further reading and videos.
Serena Bonini
This course will definitely give you a real-world approach on using Agile and all the kinds alike - from the comparison between Traditional, Agile, and Lean, the overview of each method. This course also dives into the framework Agile uses, such as Scrum, DAD, LeSS, and all the pros and cons each of them has. Simply said, highly recommend!
Kevin Samuel
The "paid" track has additional information and I like the PPT slides, bonus! This is helpful if you need to go back and review information later, maybe referencing another course or work issue. Whatever your role, I think this is really helpful for anyone in software! I think the final is great because you do go back and look things up that you may have forgotten early on in the first week. You can save your answers and go back. I needed that flexibility. I like the casual aspect of this course.
Kimberly Eck
The course teacher/instructor in the videos was delivering the information in an inspiring way. The slides and the summary tabs were very helpful. The course is a good introduction to agile on a high level. Basic terms, roles, and frameworks are explained and compared. The test questions in the final exam supported the learning progress, as many of them were presented in a form where the student has to apply the knowledge, not only repeat what he/she has learned/heard.
Ninja Leikert
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Syllabus

Week 1

Week One - Storytelling with Data

  • Module One - The Basics of Storytelling
  • Module Two - Compelling Storytelling with the ABT Framework
  • Module Three - Selecting the Right Data
  • Module Four - Creating a Story from Data
  • Module Five - Thinking in Data Stories

Week 2

Week Two - Building Good Data Presentations

  • Module One - The Rules of Good Presentations
  • Module Two - Brain-Friendly Presentation Design
  • Module Three - Creating Good Data Visualizations
  • Module Four - Beyond Bullet-Points Presentation Planning and Delivery
  • Module Five - Compelling Online Presentations

Week 3

Week Three - Persuading with Data

  • Module One - What Persuades People?
  • Module Two - Presence, Logic, and Emotions in Persuasion
  • Module Three - The Perfect Pitch Tool for Persuasion
  • Module Four - Recovering from a Bad Proposal
  • Module Five - Helping the Decision Maker Persuade Themselves

Week 4

Week Four - Customer Training

  • Module One - Why Organizations Need to Train Their Customers
  • Module Two - Creating the Customer Training Program
  • Module Three - Training Customers with Data Analytics Products
  • Module Four - Engaging Customers with Data Analysis
  • Module Five - Training Customers with Data Stories

Job Outlook

Project Manager jobs are expected to grow by 33% over next 10 years

PMI.org

Program Project Manager income is $60k to $100k based on industry

Payscale.com

You can earn $10,000 more as an Agile Project Manager

Payscale.com

Corporate Endorsement

Supporting US military efforts require accuracy and efficiency. We are passionate about it. In keeping with the integrity of our Nation’s military men and women, it is imperative that we provide them the best technology imaginable. The Agile Project Management program provides clear direction to channel team efforts in a more concise manner. I highly recommend this program to any organization relying on teams to get things done.
Debbie Gray, Director of Human Resources, GTMR Inc.
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Transforming Your Company’s Data Analytics: Championing the Digital Enterprise

Champion your company’s transformation to a digital enterprise with data analytics and technologies that deliver business agility.

A. James Clark School of Engineering, University of Maryland, College Park, MD 20742
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