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Product Management

Product Management Fundamentals

Understand the keys to successfully navigating the roles and responsibilities of being a product manager to champion change with internal and external collaborators and influencers.

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What You Will Learn

  • Roles and responsibilities of the product manager. The job of the product manager, skills and competencies, and stakeholder management.
  • Managing innovative product teams. Organizing and managing a product team, product development life cycle, development methodologies, and engaging with stakeholders and funding sources.
  • Marketing challenges and guiding principles. Marketing challenges, common marketing mistakes, know your customer, and rethinking the 4P’s of marketing.
  • Customer development. Revisiting customer development, highlights from the Customer Development Manifesto, market type and marketing, and how market type affects marketing strategy.
  • Crossing the chasm. Basics of crossing the chasm, solving customer problems, segmenting the market, and expanding your market.

About This Course

Product management is one of the fastest growing and most lucrative jobs available today. Companies have awoken to the desperate need for product managers to create products that customers love, that integrate design, functionality, and business solutions. In our course, we define the fundamentals of product management and why this role is so coveted as a launch pad for future CEOs and startup founders.

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At A Glance

Expert Instruction
Build Skills

Self-Paced
‍Progress at your own speed

4 Weeks
2-3 hours per week

Free or $249.00
For the full program experience
Discounted to $224.10 when you purchase the full Product Management Professional Certificate Program.

10 Professional Development Units (PDUs)
Earn PDUs toward your Project Management Institute (PMI) Project Mangement Professional (PMP) certification

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Your Instructor

James Green

Dr. James V. Green leads the education activities of the Maryland Technology Enterprise Institute at the University of Maryland as the Director of Entrepreneurship Education.

What Our Students Are Saying

I recently felt the need to re-ground myself in the foundations of product management. I've been doing it a while, and a lot has changed (especially the shift to Lean methodologies). This course was really quite solid. It definitely re-grounded me, and I can see that it is a great foundation for someone looking to understand or get into a product manager role. There is a lot in the course, but it's doable and well-presented. Five stars for content.
Stephen Helgeson
A breif and concise concept of product managment. I have now a cleared vision regarding agile framework and different marketing strategies.
Muhammad Bilal
This course is well marshaled to provide the learners with the rudimentary knowledge of marketing, especially about overcoming the associated challenges in order to become a market leader as its goal. The tutors are knowledgeable and professional. This course is highly recommended to those aspiring to become product managers and market winners.
Babawale Oluwase
I feel like I went from only a vague understanding of what it means to be a product manager, to a much more focused view of what this role entails, common best practices, experiences from other product managers, etc. This course was great for helping me decide if I wanted to pursue Product Management as the next stage in my career seriously or not, and I am glad to say that I am hooked. When I become a successful product manager this course would have been instrumental in retrospect.
Anonymous
If you decided to become a Product Manager this is the only right place to start from. That doesn't mean you should only rely on this. There are many books you should read. The topics discussed here help to understand where you should go deeper.
Anonymous
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Syllabus

Week 1

Module 1: Roles and Responsibilities of the Product Manager

Week 2

Module 2: Managing Innovative Product Teams

Week 3

Module 3: Marketing Challenges and Guiding Principles

Week 4

Module 4: Customer Development and Crossing the Chasm

Job Outlook

Project Manager jobs are expected to grow by 33% over next 10 years

PMI.org

Program Project Manager income is $60k to $100k based on industry

Payscale.com

You can earn $10,000 more as an Agile Project Manager

Payscale.com

Corporate Endorsement

Supporting US military efforts require accuracy and efficiency. We are passionate about it. In keeping with the integrity of our Nation’s military men and women, it is imperative that we provide them the best technology imaginable. The Agile Project Management program provides clear direction to channel team efforts in a more concise manner. I highly recommend this program to any organization relying on teams to get things done.
Debbie Gray, Director of Human Resources, GTMR Inc.
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