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Transforming Your Company’s Data Analytics: Championing the Digital Enterprise

Introduction to Transforming with Data Analytics and the Digital Organization

Learn how data analytics powers the digital organization and gives it a competitive edge.

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What You Will Learn

  • The power of the fitness landscape, dynamic capabilities, and strategic foresight for transforming your organization.
  • Characteristics of digital organizations.
  • The imperative to transform digitally.
  • Who is the digital transformation manager in terms of knowledge, skills, and abilities?
  • Compelling cases for transformation.
  • Fundamentals of transformation (culture, people, technology)
  • Preparing the organization for digital transformation

About This Course

Every modern organization is a digital organization or will rapidly become digital. Artificial intelligence, Google/Amazon/Facebook/Uber, and big data have dramatically raised customer expectations and demand.

Organizations that are effective in using data will win in the economies of the mid-21st century. These must-have core competencies include data analysis, machine learning, data visualizations, data mining, and predictive analytics, and deep learning. Organizations that won't or can't digitally transform will go the way of Blockbuster or Border's Bookstore.

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At A Glance

Expert Instruction
Build Skills

Self-Paced
‍Progress at your own speed

4 Weeks
2-3 hours per week

Free or $249.00
For the full program experience
Discounted to $224.10 when you purchase the full Transforming Your Company’s Data Analytics: Championing the Digital Enterprise Professional Certificate Program.

10 Professional Development Units (PDUs)
Earn PDUs toward your Project Management Institute (PMI) Project Mangement Professional (PMP) certification

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Your Instructor

Bill Brantley

My goal in teaching is not only to convey a body of knowledge but also help the student incorporate that knowledge into their careers and life. Teaching is not just about transmitting knowledge but also developing the student’s abilities as a critical thinker and an independent scholar.

What Our Students Are Saying

I won't hesitate to recommend this course to whoever wants to learn and implement data analytics, and/or to implement digital transformation within their organization. This course is a complete package of it all.
Mohammad Arief
The course was very interesting. The instructor has a wealth of knowledge on the subject and his passion for the topic comes through well. The course is self-paced so if you have other items come up in your life you can adjust your time table for the class. Also, there were very good additional resources at the end of each week.
Alan Crawford
I really liked this course and the instructor! The subjects were very interesting, and I am sure I can create a good new dynamic capability at my organization.
Anonymous
This was a focused and organised course with very helpful examples on how to start a digital transformation in your company. In my case, I'll try to offer a service as a consultant of digital transformation.
Anonymous
This was a very good learning experience from the University System of Maryland via the edX platform. The videos are quite interesting and informative. We were taught new concepts like landscape, NK, Blue Ocean strategy, climbing mountains and others.
Anonymous
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Syllabus

Week 1

The Digital Enterprise

  • The Case for Digital Transformation
  • What Are the New Digital Technologies
  • Why Being Digital is More Than the Technology
  • Customer Experience is the Heart of Digital Transformation
  • Assessing Your Organization for Digital Transformation

Week 2

Dynamic Capabilities

  • Module One - What are Dynamic Capabilities?
  • Module Two - Finding Your Organization's Dynamic Capabilities
  • Module Three - Building Digital Dynamic Capabilities
  • Module Four - Building Networks of Dynamic Capabilities
  • Module Five - Evolving the Organization's Dynamic Capabilities

Week 3

Fitness Landscapes

  • Module One - What is a Fitness Landscape?
  • Module Two - Dynamic Capabilities and the Fitness Landscape
  • Module Three - Blending Digital Technologies with Social Technologies
  • Module Four - Evaluating Your Fitness Landscape Business Model
  • Module Five - Profiling Your Competition's Fitness Landscape Business Model

Week 4

Strategic Foresight

  • Module One - Strategic Foresight Case Study
  • Module Two - Scanning Your Organization's Environment
  • Module Three - Preparing and Facilitating the Scenario Planning Workshop
  • Module Four - Using Scenarios in Strategic Planning
  • Module Five - Building the Digital Enterprise Business Model with Dynamic Capabilities, Fitness Landscapes, and Strategic Foresight

Job Outlook

Project Manager jobs are expected to grow by 33% over next 10 years

PMI.org

Program Project Manager income is $60k to $100k based on industry

Payscale.com

You can earn $10,000 more as an Agile Project Manager

Payscale.com

Corporate Endorsement

Supporting US military efforts require accuracy and efficiency. We are passionate about it. In keeping with the integrity of our Nation’s military men and women, it is imperative that we provide them the best technology imaginable. The Agile Project Management program provides clear direction to channel team efforts in a more concise manner. I highly recommend this program to any organization relying on teams to get things done.
Debbie Gray, Director of Human Resources, GTMR Inc.
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Transforming Your Company’s Data Analytics: Championing the Digital Enterprise

Champion your company’s transformation to a digital enterprise with data analytics and technologies that deliver business agility.

A. James Clark School of Engineering, University of Maryland, College Park, MD 20742
© 2025 University of Maryland
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