CEOs, founders, and entrepreneurs must routinely craft business plans that clearly describe the company’s future and address trends they see converging. Product managers must ensure that product road-maps don’t get bogged down in iterations so that leap frog innovations take root. Every company’s future must integrate artificial intelligence, manage uncertainty and down-select from infinite choices. Publishing a pithy vision statement often fails to help employees realize their team’s full potential and anticipate future customer needs. This course will help you clearly define a vision of “where” your company is going that will outperform even an inspiring one.
Research demonstrates that companies with a long-term perspective tend to outperform those focused on short-term targets and quarterly goals. By taking a deep look into the future, leaders and employees can identify and mitigate potential blind spots and see patterns that can inhibit or drive growth.
Expert Instruction
Build Skills
Self-Paced
Progress at your own speed
4 Weeks
2-3 hours per week
Free or $249.00
For the full program experience
Discounted to $224.10 when you purchase the full Product Visioning and Strategy: Preparing for Agile Execution Professional Certificate Program.
10 Professional Development Units (PDUs)
Earn PDUs toward your Project Management Institute (PMI) Project Mangement Professional (PMP) certification
Week 1
Framing the future
From the psychology of mental time travel, to the power of reflective thinking, we will frame why vision matters for bottom line results and employee retention. We will also look back in time to the longest lasting organizations on earth and discover what the past can teach us about taking the long view.
Week 2
Confronting “Short-termism”
Companies routinely cut marketing, research and development and bigger bet projects to achieve short term targets. They do so at a huge costs to all stakeholders. Long-term strategy matters to the bottom line and as a motivation for employees.
Week 3
Getting the Big Ideas Right and Communicated
We will delve in multiple techniques for long-term thinking including the five archetypes of vision and hone in on why “big ideas” linked to concrete, sensory language are so much more effective than vision statements. We will teach you to avoid blurry vision and explain how Kennedy’s “moon shot” helped tens of thousands of NASA engineers to connect their work to putting a man on the moon by the end of a decade.
Week 4
Communicating and Activating a Bold Vision
Vision without activation will hurt your credibility with employees and stakeholders. activation requires unique tools and thoughtful repetition. Go deep inside the techniques that draw employees towards the vision and inspire action and motivation for years to come. Even the best vision statements require repetition and then need to be understood within the larger context of the strategy map that guides the company.
Deliver innovative solutions by unleashing your team’s potential.
Learn how to apply the foundational knowledge of Digital Strategy and Execution to the Government sector.
Build expertise in Lean Product Portfolio Management to create a high-performing enterprise focused on rapid delivery using Product approach, values, structure and culture.
Learn how to lead system Integration of Low-Code, No-Code (LCNC) platforms across the entire Product-Platform Lifecycle.
Lead the product life cycle from discovery to delivery.
Generate big ideas and a culture of innovation
Champion your company’s transformation to a digital enterprise with data analytics and technologies that deliver business agility.
