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Digital Transformation Playbook for Government

Digital Transformation Strategy: Discovering and Reaching New Markets

Learn key concepts of strategy, IT, and Innovation to bring emerging technologies to market through digital channels.

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What You Will Learn

  • Analyze how digital technologies are transforming work, organizations, markets, and the economy.
  • Apply strategies about how best to interact with customers through outbound and inbound marketing and social media.
  • Analyze the forces impacting incumbents and entrants with new technology.
  • Identify traceable and verifiable marketing that work in the digital age.
  • Analyze different touchpoints in the marketing and marketing strategy process where digital technologies are having and/or will have a significant impact and evaluate the effectiveness of these touchpoints.
  • Identify the process of evaluating the performance of Artificial intelligence and machine learning algorithms.
  • Analyze and assess the performance of paid search campaigns, diagnose potential problems, and recommend adjustments to the digital marketing campaign.

About This Course

This course is different – it’s a sample of the most important key concepts and techniques needed to develop digital strategies and bring them to market.

The Smith School of Business and Clark School of Engineering have teamed up to organize courses in a series that samples our best across digital strategy, marketing, planning, and delivery to bring you a series of essential lessons.

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At A Glance

Expert Instruction
Build Skills

Self-Paced
‍Progress at your own speed

5 Weeks
2-3 hours per week

Free or $249.00
For the full program experience
Discounted to $224.10 when you purchase the full Digital Transformation Playbook for Government Professional Certificate Program.

10 Professional Development Units (PDUs)
Earn PDUs toward your Project Management Institute (PMI) Project Mangement Professional (PMP) certification

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Your Instructor

Dr. Il-Horn Hann

Dr. Hann's research interests include the intersection of IT and markets plus open source software.

What Our Students Are Saying

This is a great course to learn the technical aspects of Agile project management and John Johnson is a coherent and concise lecturer delivering high quality lessons. I took the verified track as I will be handling more projects in my role as a university learning developer.
Neill Wylie
I enjoyed the course and learned a lot. The only thing that I might suggest is highlighting new terminology in a separate "dictionary" as some terms were new or maybe industry-specific and I sometimes lost my concentration when trying to figure them out. I liked that the class used real-world examples and suggested further reading and videos.
Serena Bonini
This course will definitely give you a real-world approach on using Agile and all the kinds alike - from the comparison between Traditional, Agile, and Lean, the overview of each method. This course also dives into the framework Agile uses, such as Scrum, DAD, LeSS, and all the pros and cons each of them has. Simply said, highly recommend!
Kevin Samuel
The "paid" track has additional information and I like the PPT slides, bonus! This is helpful if you need to go back and review information later, maybe referencing another course or work issue. Whatever your role, I think this is really helpful for anyone in software! I think the final is great because you do go back and look things up that you may have forgotten early on in the first week. You can save your answers and go back. I needed that flexibility. I like the casual aspect of this course.
Kimberly Eck
The course teacher/instructor in the videos was delivering the information in an inspiring way. The slides and the summary tabs were very helpful. The course is a good introduction to agile on a high level. Basic terms, roles, and frameworks are explained and compared. The test questions in the final exam supported the learning progress, as many of them were presented in a form where the student has to apply the knowledge, not only repeat what he/she has learned/heard.
Ninja Leikert
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Syllabus

Week 1

The first week starts with why agile methods are used - based on case studies that prove its effectiveness and the history of getting to Scrum.

Week 2

The second week explores who uses agile across industries, exploring the types of work management and how Scrum Agile fits into the world of work.

Week 3

The third week gets into the mechanics of Scrum and How Scrum is performed and executed. Here you'll learn team formation, planning and retro games, and how to effectively manage work to meet Sprint objectives.

Week 4

The last week pivots to look at what Scrum looks like at Scale, and how it differs from other Agile frameworksin terms ofscale, program and portfolio management, risk management, and pitfalls of Agile.

Job Outlook

Project Manager jobs are expected to grow by 33% over next 10 years

PMI.org

Program Project Manager income is $60k to $100k based on industry

Payscale.com

You can earn $10,000 more as an Agile Project Manager

Payscale.com

Corporate Endorsement

Supporting US military efforts require accuracy and efficiency. We are passionate about it. In keeping with the integrity of our Nation’s military men and women, it is imperative that we provide them the best technology imaginable. The Agile Project Management program provides clear direction to channel team efforts in a more concise manner. I highly recommend this program to any organization relying on teams to get things done.
Debbie Gray, Director of Human Resources, GTMR Inc.
Enroll Now

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A. James Clark School of Engineering, University of Maryland, College Park, MD 20742
© 2025 University of Maryland
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