for identifying and analyzing entrepreneurial ideas.
with an awareness of entrepreneurial mindset, entrepreneurial motivation, and entrepreneurial behavior.
with attention to industry conditions, industry status, macroeconomic change, and competition.
with an understanding of value innovation and opportunity identification.
Module 1: Introduction to Startup Entrepreneurship and Corporate Innovation
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of entrepreneurship and innovation.
Module 2: Entrepreneurial Mindset
What role does need for achievement play in your decisions? What level of influence do friends and family have in your decision making? Do you have an internal or external locus of control? What techniques can you use to focus your time and resources? How can you improve your level of optimism?
Module 3: Entrepreneurial Motivation
Do you believe that you have the capabilities to be successful as an entrepreneur? Do you enjoy collecting information and doing analysis before making decisions? How can you increase your comfort level with making strategic decisions quickly, with limited information and high consequences?
Module 4: Entrepreneurial Behavior
How can you improve your confidence level and risk tolerance? What resources can you use to enhance your interpersonal relationship skills? How can you grow your social capital?
Module 5: Industry Condition
What knowledge do you possess that can contribute to serving a market need? What are the demand conditions in the market?
Module 6: Industry Status
What is the lifecycle stage of the industry that you are interested in entering? What is the capital intensity within your chosen industry? What is the advertising intensity within your chosen industry? What is the company concentration within your chosen industry? What is the average company size within your chosen industry?
Module 7: Macroeconomic Change
What demographic changes are creating business opportunities for new ventures? What psychographic changes are creating business opportunities for new ventures? How can you stay current on technical advancements that are emerging? How can you stay current on societal changes that are emerging? How can you stay current on political and regulatory changes that are emerging?
Module 8: Competition
What is the learning curve in your industry and market of interest? What complementary assets are most critical in your industry and market of interest? How does the reputation of competitors influence your success?
Module 9: Value Innovation
Using the principles of value innovation, what existing factors can you eliminate? Where can you reduce factors and not reduce value? Which factors can you raise to exceed customer expectations? What new factors can you create that will bring new values in new ways to customers?
Module 10: Opportunity Identification
What evidence can you provide that your proposed problem is significant? What key customer values does your solution offer? How will you make your advantages superior and sustainable? What steps will you take to build the right team at the right time?
James V. Green
Managing Director of Learning and Development
Maryland Technology Enterprise Institute
University of Maryland
Dr. Green is a globally-recognized leader in educating entrepreneurs and innovators, and an award-winning faculty in online learning. He’s advised over 100 startups who’ve raised over $1B in venture capital and reached valuations of over $10B. As a consultant for Google, Infosys, the World Bank, and the U.S. Small Business Administration, he’s helped shape how corporate innovation and startup entrepreneurship is taught and practiced throughout the world. At the University of Maryland since 2004, Dr. Green has created and launched a number of new online master’s program and initiatives to serve startup entrepreneurs and corporate innovators.
Term I
Becoming a Product Manager
Term II
Customer and Product Discovery
Term III
Product Delivery
Term IV
Gaining Traction & Influence
Term V
Managing Products at Scale
