in product management, from team roles to leadership roles, and how those change throughout the product life cylce.
and market life cycle, and the innovation challenges and proposed solutions to move products through these life cycles.
in customer discovery, product discovery, product delivery, product evangeIism, vision-setting, and coaching through simulations.
of truly empowered teams and company cultures that enable growth despite macroeconomic factors and conditions.
the required knowledge and skills to be successful in a career in product management at every level of the organization.
Module 1: Defining Innovation as Creative Marketplace Destruction
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamental strategies for managing innovation.
Module 2: How to Recognize Sources of Innovation Opportunity
How can environmental scanning help find innovative opportunities? How do you define an innovation opportunity? How do innovation opportunities show up within and beyond a business? How does the marketplace generate innovation opportunities? How can you find potential innovations in the value chain?
Module 3: Framing Innovation in its Adoption Cycle
How is innovation value classified within a firm? What's the path of a product's life cycle? How does an "S" curve explain technology performance? Why should innovators understand innovation diffusion & adoption?
Module 4: Recognizing Ways Innovation Competencies Help Entrepreneurs
What are some essential practices for a successful innovation? What competencies help you think like an innovator? How does thinking help build an innovator's skills? How can you become your own trend spotter? What are key "associating" skills of innovators?
Module 5: Mapping Innovation Process Steps & New Product Development
How can innovation be framed as a process? Is there a logical sequence of steps in the innovation process? How is a new product developed? How is the innovation process portrayed at the industrial level?
Module 6: Indentifying Innovation Roles & Role Players
Who are innovation's creative role players? Who are innovation's implementation role players? How do you become a product champion? How do you staff an innovation project? How do manager, entrepreneur, and innovator roles differ?
Module 7: Customer and Product Discovery
Learn the customer discovery method, including the Four Steps to the epiphany and Lean Startup, as well as the Business Model Canvas. earn how to create various prototypes before your first Concierge Minimum Viable Product (MVP) to generate ideas and evaluate product solutions. Test across the key risks: value, usability, ffeasibility, and viability.
Module 8: Product Design
What are the ways we can empathize wiht the customer. How can we gather validated requirements, manage uncertainty in technologies and user experiences, and solve complex design problems? How can we ensure designs are ready for fabrication, manufacturing, and delivery at scale?
Module 9: Product Delivery
What are the Scaled Product Strategies? How can we enable autonomy at scale, and develop product plans that support large-scale product deliveries across manyu product teams? Whatare the various delivery models and their tradeoffs between discipline and innovation?
Module 10: Product Team
How can we motivate and lead teams and develop great teams? What is needed to coach and sustain performance, and achieve people development of product leaders? How can we negotiate with stakeholders and address our toughest problems of ethics and sustainability?
John Johnson
Product Management Center of Excellence, University of Maryland
John Johnson serves as the Strategic Program Manager at the University of Maryland's Project Management Center for Excellence. He leads the initiatives that help grow the Project Management Center for Excellence across its three pillars: Academic Excellence, Outreach and Professional Development, and Research. He is primarily responsible for the Massive Open Online Course (MOOC) program, which currently is educating over 100,000 enrolled learners across the world.
Term I
Becoming a Product Manager
Term II
Customer and Product Discovery
Term III
Product Delivery
Term IV
Gaining Traction & Influence
Term V
Managing Products at Scale
